Our Founding Fathers
Khong Guan Biscuit Company is a Singaporean biscuit manufacturer that has a grand history over the past 70 years. Founded in 1947 by Chew Choo Keng and Chew Choo Han, they have grown into a multinational business that exports to more than 40 countries internationally.
Before The Biscuit
KHONG GUAN MILESTONES
Khong Guan Biscuit Factory (Singapore) Pte Ltd was established. First factory in Singapore was set up.
1950s and 1960s
Following its success in the local market, Khong Guan ventured into the overseas markets and set up factories in its neighboring country, Malaysia.
Factory in Singapore was relocated to a bigger space in Jurong to accommodate capacity increase. Khong Guan also continued to expand beyond its neighboring countries. More factories were set up in the South East Asia region and biscuits were distributed to the Middle East and Hong Kong.
Khong Guan began exporting internationally, to countries such as Japan and the USA. Since then, the company has exported their products to more than 40 countries. The brand also received numerous awards like the Monde Selection awards, which represent the highest international accolade of quality.
To adapt to changing consumer tastes, Khong Guan has always sought to improve their products. Coming up with new product lines, and improving the quality and packaging of the biscuits is an ongoing process for the company.
Khong Guan Biscuit Factory (Singapore) Pte Ltd has continued to commit itself to provide quality and fresh biscuits.
Making the biscuits